Lessons from the Future
The Future market, I mean. So last week I joined the 11th Saturday X Future Market for the first time. This is just the second selling event for Happy Totes and my first time to do it alone. Well, I offered someone I know the job of joining me for the one-day event but he refused. I was sure he wouldn’t turn me down because I saw him as quite the people-person but I guess I read him incorrectly. For lack of a back-up plan and against my better judgment, I decided to do it alone.
Which brings me to my first lesson. NEVER go to a selling event alone. Common sense dictates this. This is something I wouldn’t dare do again in the next selling events that I will join. The value of having someone with you in these events can not be stated enough.
I went to the event venue at the time advised by the organizers and I realized I was too early. The other sellers didn’t arrive until about half an hour before the opening time. NEXT time, I will be more relaxed in terms of arriving at the venue.
Because I had a single product, I thought bringing a small table will be enough to properly show my wares. I failed to consider that the bags had 8 different designs so the shoppers had to flip through the stacked bags to see the designs. BE CREATIVE in displaying your products. Before the next selling event, I will get a hat and coat rack to display the many designs of Happy Totes.
This next lesson is specific to the Saturday X Future Market. I found the space allotted to me too big for Happy Totes. This is because I only have one product, I could dance in my selling space and my products will not be disturbed. In my next Future Market gig, I will share my space with another designer/ artist/ seller so we can maximize the space.
The final lesson I learned is also the shortest to state and it ties up every lesson that precedes it. Always come prepared. I’m not saying that I didn’t do any preparation for the event but there is definitely room for improvement. Read and understand everything in the agreement with the event organizer. Recruit an assistant. Bring a chair if the organizer states they will not provide them; don’t hope they will change their minds. Have a secure place to put your money.
In addition, try to have fun as much as possible. Smile at the shoppers, even if they don’t end up buying from you. Engage with the other sellers in the event. Browse and buy their products. You’ll probably see them again. Selling is humble, dignified work. There’s no shame in it. Especially if you’re being true to yourself and your buyers.